We are proud for the opportunity to brand Belvuen.net
A company based in Vienna, Austria. The name Belvue is inspired by the French words “belle vue” meaning nice view. They specialize in digital billboards and live advertising.
Belvue.net is offering digital billboards in sizes 10 to 100 sqm which work on LED technology based on RGB(red green and blue LED lamps). These billboards are mainly situated at highways and streets with 16:9 and 9:16 ratio format.
Before working on any ideas we always look to fully understand the environment in which the logo will be seen. The logo design needs to be treated as a strategic business tool that will allow a company to be identified in the vast world we live in.
The purpose and idea of the logo mark for Belvue.net was to create a powerful association connected to their business and mission statement. Their work and vision was represented into an intelligent visual symbol that fully defines the company DNA.
The mark itself, in a symbolic way depicts a network of billboards and most importantly the interconnectivity of massive information shown at once.
The color pallet has been derived from the classic RGB digital tonalities infused by a slightly more modern sophisticated spin.
It was a perfect marriage to play along with the modern selection of the typeface itself. Overall it carries a wonderful balance, positioning and placement.
A single most important goal of a good logo mark is to successfully identify the business and evoke a strong, positive emotion in the public viewer. That is what creates a forever lasting memory and association in the human brain.